A major misconception I often encounter with social media for business is how come the 1 post I spent money on isn’t making me money back or I post once a week how come I don’t have 1000s of followers by now? That’s not the purpose of most marketing platforms, the purpose is to provide a consistent reminder to your current and potential customers or clients that you exist.

While the Instagram (algorithm explained here) is constantly changing, there remain some constant truths about the fastest growing social network. Remembering these three simple tips should help you see your organic (unpaid) key metrics increase.